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I guess this was a logical progression...
Starship secret plan leaked:
Come up with a wacky idea that, at least in theory, would work but is unworkable (which is why it hasn't been done already).
Market the hell out of it.
Take money from stupid investors like we did for those 8 other startups after Skype that no one ever heard of.
Big up the "Robot" bit and sell company to Google/Apple/MS/Amazon/FB or anyone we can.
Here we go again...